The right signage can be the key to drawing in customers or clients and propelling your business to success. If you operate a traditional brick and mortar business, you need to incorporate your company name, logos and colors into the signs that advertise your goods or services. If sales are lacking or growth is stagnant, it’s time to consider whether you might be losing business without the right signage. Continue reading
If you want your business to thrive then an LED sign may be the answer. Businesses use them because of their bright colors and pictures. Billboards offer great profits for a low price. Monochrome LED signs are colorful and also affordable. Outdoor programmable scrolling LED signs are eye catching and display your message boldly for the public to see. Full color RGB video signs are more expensive although they do grab people’s attention. Whichever LED sign you choose be sure to learn about the company before leasing or buying the sign. Continue reading
CHATHAM, N.J — Chatham’s new sign ordinance process, two full years in the making, ended in an typical political red tape when Chatham’s Mayor, Nelson Vaughan, vetoed the language that had been previously approved by the Town Council. However, the council was able to override the veto with a unanimous vote on Monday, October the 24th.
Vaughn’s veto took everyone by surprise since the Mayer had not expressed any issues with the ordinance during the two years it was being drafted. Apprantly, the section that covers political signs caught his ire. While the ordinance has been a topic of discussion on many occasions, the board had voted for it previously, with the Mayor’s approval from his position on the planning board. Continue reading
If you own a store with a storefront and have been wondering what is the most effective form of advertising for your store, you are not alone. It’s not newspapers, radio, or television…the answer is much closer to your shop than you might think. It’s your on-premises signage. It is a well-known fact that small business owners with storefronts have a competitive advantage over small businesses without a storefront at all simply because storefronts offer free advertising space that owners can use to hang signs in front and affix signage to. Even your open sign is advertising for you 24/7. Continue reading
Walk the streets of New Jersey’s Five Mile Island, and you’ll see that neon signs dominate the streetscape. Signs that read Edon Roc, Bel Air, and Biscayne call out to weary drivers just as they did years ago , creating a nostalgic feel throughout the area.
Wildwood boasts the world’s biggest array of 1950’s style motels. These motels feature neo-futuristic themes with angled roofs, creatively shaped swimming pools and an overall design theme that often includes “tacky” features like pink flamingos and plastic spaceships.
The principals that enable neon signs go all the way back to 1675, well before electricity was invented, when an astronomer named Jean Picard noticed a very faint glow in a barometer. Note this quote from a book written in 1694:
“Towards the year 1676, Monsieur Picard was transporting his barometer from the Observatory to Port Saint Michel during the night, [when] he noticed a light in a part of the tube where the mercury was moving; this phenomenon having surprised him, he immediately reported it” Continue reading