If you own a store with a storefront and have been wondering what is the most effective form of advertising for your store, you are not alone. It’s not newspapers, radio, or television…the answer is much closer to your shop than you might think. It’s your on-premises signage. It is a well-known fact that small business owners with storefronts have a competitive advantage over small businesses without a storefront at all simply because storefronts offer free advertising space that owners can use to hang signs in front and affix signage to. Even your open sign is advertising for you 24/7.
Experts like the Small Business Administration indicate that small store signage is one of the most effective forms of advertising because signs work to connect customers with stores by capturing the attention of customers in a variety of ways. In addition to encouraging customers to shop on impulse, signs help raise awareness and let everyone know who passes by that the store exists.
When evaluating what type of storefront advertising is most effective, you must keep in mind that your storefront is the window to the world and can help you connect with existing and prospective customers at all hours of the day and night. When carefully selected, storefront signage can help you attract an unlimited number of prospective customers and existing customers that pass by your store each day on foot or while driving.
Depending on the location of your storefront and the amount of traffic that passes by each day, your storefront signage can attract the attention of customers day and night. When considering what type of signage will work best at attracting customers at all times of the day, you should pay close attention to where your business is located. While it is important to have signage that is effective for daytime advertising, you may also want to consider investing in signage that is effective at attracting customers that pass your storefront at all hours of the day, including at night. Neon open signs work very well at attracting the attention of prospective customers at night. However, they also can be illuminated during the day as well.
To make good use of your storefront, you should consider adding one custom neon sign to an interior window. Custom neon signs can be designed in a variety of colors, shapes and sizes. Small neon signs work just as effectively as large neon signs when designed and placed in a storefront window appropriately. In addition, small custom neon signs may be more consistent with the signage of the area where the business is located.
In addition to having a custom neon sign in the interior of a storefront window, you should contemplate having one or more outdoor signs designed as well. These types of signs can be placed on the outside of a door, affixed to your storefront or designed to stand near or in front of the store to further attract the attention of customers as well.
Without storefront signs or the right type of signs, you can potentially be losing an unlimited number of customers each year. To continue building your business your number one focus should be on selecting signage that helps you attract as many new customers as possible. Signs help let newcomers know your business exists and allows you to continue connecting with your existing customers.
If you currently do not have the right type of signage for your storefront or have no signage whatsoever, you should consider having one or more custom signs designed for your establishment. Experts recommend treating the sign as a capital investment and not an expense. The return on your investment of the sign will continue to pay off for years to come as signs are permanent, work to attract customers around the clock and cost very little to maintain.
In a handbook that focuses on signage, The New York State Small Business Development Center indicated that storefront or on-premises signage offers the widest exposure to the largest number of prospective customers at a lower cost than other types of advertising. Small store signage helps businesses increase revenue by attracting more customers. Not only does small store signage help businesses reach large numbers of existing customers, it also helps attract the attention of prospective customers who are unaware that the store existed or have recently moved into the area.
If you are considering what type of advertising will be most effective for your storefront, you will be glad to know that you have many options. Small store signage is the perfect choice when it comes to cost-effective advertising your business. Storefront signage can be placed in your storefront’s interior window, affixed to the front of the building and erected in front or near your establishment allowing you to communicate directly with your existing and prospective customers all the time. No matter what type of storefront signage you choose, you will find that storefront signage is a wise investment and will help you meet your advertising goals.